Over the last few months I have had the chance to speak to entrepreneurs from Brazil, China, Estonia, France, Germany, Guatemala, Israel, Norway, Singapore and Ukraine seeking to operate and solicit investment here in the U.S. As an attorney, I’m expected to focus on best legal practices. They’re indeed important, but perhaps not worth quite so much energy if the company isn’t on a course to succeed as a business.
Among my first questions, I’m curious to know what a company has, why it’s great, who’s willing to pay, and how much. Then, I explore other challenges facing the business.
For start-up companies that still want to talk, here’s my simplified rundown of business and legal items (for information purposes only, not legal advice):