Multiple criteria have been used over the years by companies and investors to identify the commercial viability of Game Developer Creative Processa technology within a given industry. Included among these criteria are timeliness, market demand, and competitive advantage. These and other criteria may be applicable to more established industries; however, it may be more difficult to apply them when assessing technology within a new or emerging industry, such as video gaming.

In looking for potentially high-value opportunities, game developers may want to look at the patent system. In particular, the information available in a patent database, such as the US Patent and Trademark Patent Database, can provide insight into, among other things, early trends in technological advances, and when taken as a whole, such information can act as an indicator of potentially high-value opportunities.
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