1. Begin with a Compelling Introduction
- Get investors excited
- Include your strongest points to demonstrate credibility
- Make sure they understand what you do
2. Address Key Issues in a Clear and Convincing Way
- The BIG problem your product will solve
- What is unique about your product or service
- Why your team is the most qualified to do this
- How you will sell (or get to market)
- Why you are better than the competition
- How you will make the investors a bunch of money