It’s not where the Sox play ball. It’s home to the world’s largest accelerator, MassChallenge, where 128 start-up businesses from around the world are polishing their plans and getting mentored in hopes of winning money or landing that critical investor audience.
I just finished leading my third program on how to pitch. The finalists are far enough along that they no longer get allowances for unknowns and the chance to engage a listener with information they only hope to hone. They’ve done enough homework to know their team needs, round out their data, show they’ve tapped the right market, trot out validating customers, or boast a board of advisers. Yet even the most brilliant entrepreneur can get caught in the headlights.
Here are the six tips that the companies I’m coaching will hear from me in the coming weeks:
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